News: Rent Rebecca Minkoff | Rebecca Minkoff Launches Rental
CaaStle Partners with Rebecca Minkoff for BORROW Launch.
CaaStle Introduces BORROW, A New Service for Retailers to Integrate Rental into their Own E-Commerce.
CaaStle, the leading B2B rental technology platform in the U.S., today launched a game-changing technology solution for retail brands looking to participate in the circular economy. BORROW – a new button that allows retail brands to offer a transactional rental experience that is fully integrated into the e-commerce website will be debuted by leading contemporary brand Rebecca Minkoff, with other contemporary brands following this summer. Rebecca Minkoff, known for its digital innovation, is the first brand to launch BORROW on their e-commerce website which is available now at RebeccaMinkoff.com.
Uri Minkoff, co-founder and CEO at Rebecca Minkoff added, “We’ve been looking to work with CaaStle and bring rental to our customers. The BORROW program makes sense for our apparel business as it allows us to offer more consumers the opportunity to experience our clothing directly from our e-commerce site while staying within our native environment.”
